Industry events
International exhibitions where growers, exporters, buyers and service partners come together.
Trade events & market engagement
Fresh & Best Around the World.
Follow our participation in international trade shows, sourcing visits and market meetings as we strengthen relationships across fresh produce and food trading markets.
What we share
Professional activity across our network.
Monthly updates will focus on useful commercial engagement rather than general travel: where we meet the market, what products we explore and how relationships develop.
Closer to demand
Visits that help us understand customer requirements, product movement and local market conditions.
Closer to origin
Farm, packhouse and supplier meetings focused on product, specification, packing and availability.
Event archive
The latest from our team.
Trade shows, market visits and supplier visits are added here in date order, creating a permanent record without making the homepage unnecessarily long.
Fruit Attraction Madrid 2026
Three days of product discussions and buyer meetings centred on Malaysian tropical fruit, European and Middle Eastern demand, and long-term international supply relationships.
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Gulfood Dubai 2026
Fresh & Best participated in Gulfood 2026 alongside DRS and CKS, presenting the partner network and meeting buyers and industry professionals in Dubai.
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Fruit Attraction Madrid 2026
Verified highlights from our day-by-day event updates and selected photographs.
Fresh & Best at Fruit Attraction Madrid
Three days of product discussions and buyer meetings centred on Malaysian tropical fruit, European and Middle Eastern demand, and long-term international supply relationships.
Participating alongside: DRS Malaysia
Commercial focus
- SG1 Sarawak Gold and MD2 pineapple
- Jackfruit and starfruit opportunities
- Middle East and European buyer discussions
From the event floor
Three days of commercial conversations
Malaysian produce in the international spotlight
The opening day focused on Malaysia’s premium tropical produce, including SG1 Sarawak Gold pineapple. Product tastings and discussions explored opportunities across the Middle East, India, Africa and other international markets.
Clear product and market opportunities
Alongside DRS Malaysia, conversations covered Malaysian MD2 pineapple for the Middle East and jackfruit and starfruit for Europe. DRS farm connections supported direct discussions around origin and supply.
From enquiries to lasting supply partnerships
Further European buyer enquiries reinforced demand for tropical fruit. Fresh & Best’s network across Malaysia, Thailand, Indonesia and Vietnam supports multi-origin, multi-season sourcing conversations.
From our event archive
Gulfood Dubai 2026
A concise participation record supported by selected event photographs.
Fresh & Best at Gulfood Dubai
Fresh & Best participated in Gulfood 2026 alongside DRS and CKS, presenting the partner network and meeting buyers and industry professionals in Dubai.
Participating alongside: DRS Malaysia · CKS
Commercial focus
- Fresh & Best, DRS and CKS collaboration
- Tropical produce and product presentation
- Buyer and partner conversations in Dubai
Upcoming participation
Where to meet us next.
Confirmed trade-show participation and travel dates will be published here. If you would like to arrange a meeting with Fresh & Best at an industry event, contact our team with the event name and market.
Continue the conversation beyond the event.
Tell us whether you are buying, supplying or exploring a partnership, together with your products and markets.